Posts Tagged ‘Marketing’

If you are like me, I will quickly click on the video button (on a website) because: 1) I enjoy taking in content through video, 2) I want to check out the technology, 3) I want to see the creativity around the content, and 4) I like to see how different types of businesses are using video to promote their business.

Online video doesn’t make sense for all businesses but I do believe it makes sense for a majority of the photography business.  Here are some questions you may want to ask yourself to determine if online video should be part of your marketing plan.

1. Do you sell a product online?

2. Do your customers see you as significantly different than your competition?

3. Does your business need to be explained for people to really get what you do (as an artist)?

4. Do you have customers who would be willing to say you’re the greatest?

The bottom line is simple — studies have shown that a video used to sell online out performs a still picture by over 100%.  Video can show aspects of your business that may be difficult to put into words and it may reduce the time it takes someone to understand your business/value.