Posts Tagged ‘Facebook’

I am a big fan of Facebook and the myriad of marketing opportunities offered by this social media portal.  That said, Facebook’s executive Elliot Schrage didn’t provide me many “warm fuzzies”  in the recent The New York Times article.

Schrage answered privacy-related questions that stem from Facebook’s April 21st release with new privacy-related features.  The most important question asked is “Why Facebook didn’t make its features opt-in instead of opt-out?”  With the new feature Facebook automatically shares users’ names, pictures and other information with Yelp, Microsoft Docs and Pandora.

I guess it isn’t a big leap of faith that the “sands” might shift as Facebook evolves and looks at various means to generate revenue — given, it is still FREE (kinda).  I just thought the revenue paradigm that they would emulate would be the advertising revenue path as opposed to selling customer data and defending their position — to their 400 million-plus members — using semantics.

This might be a good time to review your security settings in Facebook to ensure the level of sharing you find appropriate.

We like MailChimp a lot at P1wired, Photography Studio Management Software, because they have a great product and are very creative.

A recent blog post titled “Using Facebook To Keep The Conversation Going” had some interesting ideas about using Facebook for marketing.

MailChimp sent out an email to a certain set of their customer base to let them know they were going to receive the same service for a better price.

They were going to attach SWYN icons but didn’t think it would get much traction.  They thought about using Twitter but didn’t think asking their customer base to tweet about the cost savings matched their culture.  They thought the twitter email template was overkill for the task at hand.

They ultimately decided to use Facebook.  They added a simple line of text linked to their Facebook fan (like) page and asked their customer base to leave a note about what they would do with the cost savings.  “It’s basically just an old-fashioned invitation to reply (but on Facebook instead of via email), and continue the conversation with us.”  There were many tangible benefits which Ben outlines in his post.  Take a quick look at his approach and the results.

Simple and Easy.  What an effective way to keep the dialogue going.