Posts Tagged ‘Customer Relationship Management’

We have added a new window to the Customer section of P1Wired Photography Studio Management. Now the photographer can capture the groom’s information, including name, address, phone(s) and email. This new window gives the photographer more flexibility when it comes to info about the groom, husband or parents. All of the information is stored and easily accessed from the additional tab in the Customer window.

We have also added the ability to capture Referral information. When you go to enter the client’s info, ask them how they heard of you — this may be one of the most important pieces of info you capture. You can leverage this info with a thank you card or gift certificate. There will (soon!) be a report which will let you better analyze the referral information and the vendors, clients, sources that should be a priority.

P1Wired developers have been busy since WPPI 2010 and will have a new release April 1st of P1Wired Photography Studio Management. We had new features “in the works” before the show and the feedback from WPPI helped prioritize development.

What’s New:

1. P1Wired wants you to own your data. You can export your data to a CSV file with a click of a button.

2. “How-To” videos embedded in P1Wired. You can open a video right in the program to review the feature you are looking to use — there is no need to go somewhere else in the program or on a website to review. This is a big time saver and allows you to quickly review the task at hand.

3. Client Access is now LIVE. This new feature allows a prospect or client to generate a Proposal, e-sign a Contract, make a Payment and auto-generate a confirmation E-Mail.

4. You can now add attachments to e-mails.

5. There are Interest and Activity tabs in the client page. You can now mark a prospect or client to an Interest or Activity which will allow you to refine your marketing with MailChimp.

These new features were developed with “Simple and Easy” as a primary goal. This is important constant as we develop a studio management software for photographers that adds value to your daily work flow. Please keep the comments and feedback coming.

The Client Access feature provides your client with a menu of products and services from which to customize their wedding or event. Once the client has selected their collection of products and services, P1Wired Photography Studio Management will assist you with contract generation and getting the contract electronically signed.

The contract also provides a payment schedule which is retained in P1Wired in the client’s electronic file. This feature allows you to manage your business 24/7 and have clients stop by when it’s convenient for them. They can review your galleries and pricing and select the collection of products and services that make the most sense for them. They can fulfill the order with a contract and payment and decide (on their own terms) how much or how little interaction they need to secure your services.

This is a great way to leverage your business and provide you the piece of mind that your business can continue to stay open even if you are off at a trade show or on vacation.

Upon capturing all of the customer information and event details, P1Wired Photography Studio Management allows the photographer to easily generate a contract for their customer. P1Wired currently has three (3) photography contracts to choose from which are ready to send out “as is” or to serve as a template. If the contract is a template it can then be edited with the unique information for the wedding or event.

You can quickly and easily merge the client and event information into the contract. Additionally, you can include a payment schedule for the client which is electronically retained in P1Wired. The completed contract can be sent to the client electronically for signature (coming soon) and returned to the client’s electronic file in P1Wired.

Contract Image

P1Wired is a Photography Studio Management software application that’s designed to run in your browser using a Mac or PC. It will be the core software to manage your business and ultimately integrate and connect with other software tools and remote capabilities. Although P1Wired is a new application, it shares many of the best features of PhotoOne, our desktop studio management application that has been an industry leader for over 15 years.

We coded P1Wired in Adobe Flex to provide you a state-of-the-art experience.

As you enter P1Wired you’ll notice that we’ve set up the application with four main areas:

1. We’ve got five icons along the top: Contacts, Calendar, Accounting, Dashboard and Reports. Let’s take a quick look at these features.

First we’ll click on Contacts. The Contacts section allows you to keep a record of your Vendors, Relationships, Payees and Family.

Next, let’s look at the Calendar feature. The Calendar is set up to give you any number of different views, whether daily, weekly or monthly. It also allows you to color code the calendar to make quick visual distinctions. The calendar syncs with Google calendar so an appointment in P1Wired will appear in Google calendar, allowing you access with your iPhone and other handheld devices.

Now let’s click on Accounting. The Accounting feature allows you to tie into order entry. It also allows you to keep track of deposits and expenses through multiple bank accounts. All of this is managed from a central hub called Chart of Accounts which allows you to bucket receipts, expenses, liabilities, assets, and cost of goods sold which will offer you valuable reporting and metrics when analyzing your business.

The Dashboard is a quick snapshot of your business. You can quickly look at today’s weather, review appointments entered on your calendar screen, review sales figures for the month and the previous 3 months along with the cash receipts that have been deposited in the bank. And you can review all open orders and associated balances to allow you to better manage the receivable aging process.

Finally, the Reports feature will provide you with a screen or printed summary of what’s going on in your photography business. Do you want to cross check your P1Wired checking entries against your bank entries? Do you want to run a quick Profit/Lost statement? Or do you want a transaction history by accounts? This will be all part of P1Wired.

2. Right underneath the Icons is a complete Client/Prospect list which is always active. Here you can quickly and easily access a client or prospect and add, delete or edit their profile.

3. Underneath the Client/Prospect listing is the Calendar. As we mentioned earlier, this is another easy and intuitive access point to your appointments letting you see when and where resources are allocated.

4. In the large blank area of the page is the Workspace or the “Make It Happen” area. When you click on any of the features in P1Wired they will open in the “Make it Happen” area which will provide a large work area for you to get your daily activities accomplished. When it’s not being used, you have the option of displaying your studio’s logo or image.

We have also included a Setup function that is accessed through the little wrench icon in the top right-hand portion of the page. As you enter into the Setup function you are able to customize your Customers, Products, Calendar, Orders, Accounting and Security. Each one of these features can be tailored to capture the information unique to your business. For example, if you go into the Customer section of Setup you will find that the Customer can be tagged within a Category and Sub Category. This will help you when you are looking to filter the data before running a report.

The client, through their order, can also be tagged with a Chart of Account and Relationship type allowing for additional client profiling when analyzing your business.

Another great feature in Setup is the Security feature. Here you can quickly and easily set up each employee or user’s clearance profile. Admin will have full clearance, but you may want only limited clearance for an employee based on experience or their role in the studio.

These are just some of the outstanding features of P1Wired! There are many more like credit card processing, multiple color schemes for the application, invoicing, sales tax, promotion capability, email and many others.

Go ahead — try out P1Wired for 30 days. Click the Free Trial button in the top right-hand corner of our website – p1Wired.com. We don’t need your credit card so go ahead and get started! Thanks and we look forward to having you as a member of P1Wired