Posts Tagged ‘API’

In the last blog post we took you through the steps to integrate P1Wired Photography Studio Management with MailChimp. Now that you have the integration set up, you are ready to begin email marketing.

1. Create a list in MailChimp

> Login to MailChimp (you can login directly from P1Wired Marketing using the MailChimp button)
> Click on Create a List
> Fill out the the form
> Be sure to check “people unsubscribe” under “email me at youremail@yourserver.com …”
> Click Save and remain on this page

2. In P1Wired you’ll export customers to the list you created in MailChimp

> Click the Marketing button
> Manually tag the customers or run a query
> Click the Query button
>> Select based on your criterion (i.e., customer, order, or by relationship)
>> Choose the value you are looking for (i.e., customer/prospect, category, order date/amount, relationship birthday, etc.)
> Click Query
> Click “Send to MailChimp”
> From the drop down menu you’ll select the list you created in step 1
> Click send
> Go back to MailChimp and click the button at the top of the page, “Import my List”.

3. In MailChimp, click the Campaign Tab

> Click the Create Campaign tab
> Select Regular ol’ Campaign
> Select the list your sending to and click Next in the upper right corner
> Fill out the campaign info and click Next
> You can use one of their templates or create your own
> Customize and click Next (towards the bottom)
> In the Plain Text box (for recipients who only view plain text emails) fill out
> Send a test of the plain text to yourself just to be sure it’s perfect
> Confirm your settings one last time
> You can send right now, or schedule for a later date, or at a different time.

P1Wired and MailChimp are integrated so that you can create professional, smart-looking and meaningful email marketing campaigns. Photographers can now closely coordinate their studio management software and email marketing campaigns so that you can build and manage your email list, send emails with confidence and track and analyze emails. And not to worry if you don’t know HTML, MailChimp has templates that you can customize or create from scratch.

You can also take advantage of their “Forever Free Plan” which allows you to store up to 500 subscribers and send up to 3,000 emails a month. MailChimp also has Show Me videos and Help on every screen to assist you every step of the way.

Here are some quick and easy steps to set up the integration (one-time only):

1. Sign up for MailChimp

> Go to www.mailchimp.com
> Enter email and account name
> Log your Username and Password for step 2
> Hit “create MailChimp account”
> Go to your email account and find the email from MailChimp (may take up to 24 hours)
> Click Activate

2. Enter information in P1Wired\

> Click the Setup icon (the wrench) in the upper right hand corner
> Select Interfaces
> Enter the Username and Password
> Click Get Key button
> Click the Save icon (the disc) in the upper right hand corner of the interfaces window

In our next blog post we will describe the steps to create an email marketing campaign. We are having fun working with MailChimp and making it work well with P1Wired.

MailChimp

A robust email capability is an important tool for any marketing campaign. P1Wired has recently integrated with MailChimp to provide you and your clients/prospects a first-class email marketing experience.

MailChimp is all about email marketing and management. They have put together a host of resources to make it very easy to set up a campaign, import or create a list, edit email templates or create your own, steps to ensure proper email protocol (spam avoidance) and metrics to help measure your campaign’s success.

MailChimp has also set up a plan for small businesses called “Forever Free.” You can use MailChimp free if you have 500 subscribers or less and you limit your email distributions to 3,000 or less a month. Wow — a great way for a smaller business to get started with email marketing leveraging the client and prospect lists in P1Wired studio management software with the email marketing engine provided by MailChimp.