MailChimp is an online application that allows you to create beautiful marketing campaigns, which is why P1Wired chose to integrate with them rather than creating our own email marketing piece, why reinvent the wheel. Depending on your marketing needs, you can choose a free version or purchase one of their plans.

The free version just got better. The new plan provides for an increase of the number of free emails per month to 6,000 and your list can now contain up to 1,000 email addresses all at no charge.

The new section Reports is another GREAT tool that allows you to analyze your marketing campaigns. You can see how many people opened the email, how many didn’t, how many email address bounced, and if you have links in your marketing email, the click rate. You can see WHO opened and WHO unsubscribed.

I love the fact that I can get an excel spreadsheet that tells me the email addresses that bounced and more importantly, who unsubscribed. It is imperative that if someone unsubscribed you remove their email address from P1Wired, you do not want to email them again. If you don’t remove their address and you email them again, your account with MailChimp can be terminated.

You can also see a click map, which means if you have links in your marketing email, you can view the email with the links showing the percentage of clicks that happened on that link. I find this helpful in determining the best places to put links in a marketing email so that I can optimize my click rate.

Another great tool for analyzing your marketing emails is the new feature that allows you to compare marketing campaigns. This is good because it can provide insight into which email designs are working and which aren’t, or which content works best to attract attention.

For a full list of all the other upgrades to the free version, log into your MailChimp account and you will be greeted with the “What’s New” page. Don’t have an account; follow this link to see some of the new stuff and sign up here.

187 Responses to “MailChimp: When free just got Better”